We don't talk about AI.
We build it.
And we'll tell you when you don't need it.
What we do
We fix operational bottlenecks. Sometimes that's an AI agent. Sometimes it's automation between tools that don't talk. Sometimes it's data nobody's using. Sometimes it's fewer handoffs and a different team shape. Sometimes it's a website. We'll tell you which one you actually need.
For UK tradespeople we run this separately as Straight Sites — productised, impulse-viable, different buyer.
AI agents
Autonomous agents that research, draft, triage, and execute real work. Not chatbots — systems with memory, structure, and earned autonomy.
Automation
Connect your tools, eliminate manual processes, close the loop from first contact to final payment. If a human does it more than twice, it can probably be automated.
Data
The reports nobody trusts. The spreadsheets that disagree. The data sitting useless that should be running the business. We fix the plumbing first.
Website builds
Practitioner-built websites when a website is what you actually need. Fast, editable, owned. Not a subscription you rent from a platform.
Workforce review
Sometimes AI is not the answer. Sometimes the answer is fewer handoffs, better roles, or a different team shape. We'll tell you when that's the case.
SEO + visibility
Schema, structured data, and the boring plumbing that makes the site show up. No black-hat nonsense. Built for durability, not spikes.
What clients say
Short words from real clients. Full case studies — what was shipped, what wasn't, what we'd do next — live at /case-studies.
"I had no online presence beyond Facebook. Now people can find me, see what I offer, and get in touch easily. Enquiries are up."
See the full case study
// MORE LANDING
We publish reviews as engagements close — not before. The Smart Water case study is the first one live.
All case studiesHow we work
Four steps. Same shape whether it's an AI agent, a website, or a workforce review.
We understand your business.
A short conversation. What you do. What's slowing you down. Where you think AI might help. Where it probably won't.
We tell you what's actually worth doing.
A full comprehensive diagnostic and/or working session where you get a clear output of recommendations and ideas you can either look to implement yourself, or move to the next stage and work with us to do it.
Diagnostic from £1,500 · Workshop from £3,000 →We build it.
Deliver the outputs from the diagnostic and help you implement AI systems, automation systems, websites, or workforce changes. We can do one of them or all of them — whatever you agree to.
Pilot build from £8,000 →We stay involved if the work earns it.
Retained advisory to help you support and maintain your systems, and implement changes efficiently, effectively, and appropriately.
Retained advisory from £2,000/month →Is this for you?
We'd rather be specific about fit than pitch everyone. Two lists. Read both.
This is for you if
- — You run a real business — service, professional, operational — and you have real bottlenecks.
- — You want someone who'll tell you honestly whether AI is the answer, a workflow fix is the answer, or doing nothing is the answer.
- — You'd rather pay for a first move that works than a six-month strategy project that doesn't.
- — You want someone who'll tell you to spend less money than you planned, not more.
This isn't for you if
- × You want a slide deck with a transformation framework.
- × You're looking for the cheapest option and will switch the moment someone undercuts us.
- × You expect a polished demo that's hiding a broken system underneath.
// START HERE
Start with a Diagnostic.
One business, one bottleneck, one written read on the first move worth making. From £1,500. No forced workshop, no multi-month strategy engagement — a scoped document you can act on.
If internal alignment matters, the Diagnostic Workshop (from £3,000) gets the team in the room and lands the same output, built live. If you already know the use case, skip straight to a Pilot Build.
The Arc
Weekly notes on AI, markets, and building things that work. Written by a practitioner, not a commentator.